At Savara Intimates, we believe in celebrating true beauty. For our latest campaign, True Beauty, True Comfort, we wanted to showcase what this means to us. Instead of working with professional models, we chose to feature real women with real stories. One of these extraordinary women is Leidiane, a loyal Savara Intimates customer. Her story is so inspiring that I am thrilled to share it with you.
Why Leidiane Participated in the Photoshoot
When I asked Leidiane why she wanted to take part in our photoshoot, she smiled and said:
"It’s always a great idea to support women-led businesses and ideas, especially those that are inspiring, empowering to women, and focused on building a better future for our planet."
Her response moved me deeply, as it perfectly reflects what Savara Intimates stands for. For us, it’s not just about beautiful lingerie; it’s about empowering women and contributing to a more sustainable world. Knowing that a customer like Leidiane shares our values means so much to us.
“My Body is Poetry, I Am Art”
During the photoshoot, each participant had the opportunity to write a personal message. Leidiane chose:
"My body is poetry, I am art."
I asked her what these words meant to her, and her response was profoundly moving. Leidiane shared that bullying had played a significant role in her life, leaving lasting scars. It took her many years to fully accept herself and her body.
"Our bodies tell stories," she explained. "Every line, every shape, every imperfection is a testament to the experiences that have shaped us. It took me a long time to realise that my body is not my enemy but a part of who I am – a piece of art that I have the privilege to embrace."
Her words are a powerful reminder that true beauty lies in self-acceptance and embracing your unique story.
The Stories on Her Skin
One of the most striking things about Leidiane is her beautiful tattoos. Each design on her skin holds a special meaning. Her tattoos are a tribute to the people and passions that have shaped her life: her favourite band, a beloved book character, her daughter, the football club she grew up supporting, and a matching tattoo with her sister.
When I asked her which tattoo was her favourite, she shook her head:
"I don’t have a favourite. They’re all equally precious to me. Together, they tell my story, my memories, and my love for the people and things that bring me joy."
Leidiane’s tattoos are a reflection of who she is, and like her body, they represent her unique journey.
A Message to Other Women
What struck me most about Leidiane was her strength and the message she wanted to share with other women and young girls:
"Don’t compare yourself to others; you are already everything you need to be."
In a world where social media often creates unrealistic expectations, this is a message we all need to hear. Leidiane reminds us that we don’t need to be perfect. Our strength lies in our authenticity, and beauty is about embracing who we are.
Celebrate Your True Beauty
At Savara Intimates, we are about more than just lingerie. Our collections are designed to help women shine – inside and out. Our sustainable lingerie is not only comfortable but also a celebration of your unique beauty.
The True Beauty, True Comfort campaign is a tribute to women like Leidiane – to their strength, their stories, and their authenticity. We are so grateful that she shared her story with us, reminding us of the true meaning of beauty.
Would you like to wear lingerie that not only makes you shine but also supports your story? Discover our collection and celebrate your own beauty. ♡
Shop now and experience the power of True Beauty, True Comfort.