Our Story
Savara means glowing from within. We support this natural glow by creating sustainable lingerie for all women. By doing so, we're creating a bra revolution to make the planet smile. This is what we stand for:
Behind Savara Intimates
'Wake up, shower, walk to the underwear drawer and the challenge starts. Which bra will fit my clothes? Which one has no stabbing wires yet? Which one will fit me at this time of the month and is also charming so I don't have to cover it up? What kind of material is this, which makes me all sweaty after biking to the office? Why do my friends still have the same issues?'.
These questions popped into my mind every morning. I have the strong belief that it's possible to create anything you want and felt that lingerie struggles could (and should) be different. I daydreamed about starting a company with a positive impact on the world, in which I could create something beautiful. I started drewing some ideas and started sewing. I was blown away by the energy this gave me and that is where Savara Intimates started.
'THE DESIGNS ARE NOT FINISHED UNTIL I SEE AN INSTANT SMILE ON THE FACES OF THE WOMEN WEARING IT'
The designs of Savara are created from scratch and we strive for the best fit and looks. Therefore, for every piece that is created, we have the women wearing it in mind. The unique size adjustability makes it possible to wear items over and over again, without having to buy a new bra. The adjustable straps are the ideal combination between looks and flexibility.
Sustainability
An important condition for us is sustainability. We want to make lingerie that is ethical and stylish. With beautiful, high quality fabrics that makes you feel great when you wear it and is sustainable at the same time. Having clean conscience is vital to us. Fair wages, good working conditions and sustainable materials are minimal requirements for us. Because sustainability is so important for us we created a complete page with all the details. You can read more about our sustainability practices on our Sustainability page.
Embracing Every Woman's Beauty: Our Vision for Comfortable and Sustainable Lingerie
At our core, we believe that every woman deserves to feel beautiful, confident, and comfortable in her own skin—no matter her size, shape, or journey. Whether you have small breasts, large breasts, one breast, or none at all, you deserve lingerie that fits you perfectly and feels like a second skin. Lingerie that isn't just about how it looks, but how it makes you feel. Comfortable, soft, supportive—like something you never want to take off, even at the end of a long day.
Comfort is at the heart of everything we do. We design lingerie that moves with you, that understands your body's needs and the changes it goes through—whether that's during your cycle, through pregnancy, or menopause. No more underwires digging in, no more cups that don’t quite sit right. We believe lingerie should enhance your life, not complicate it. You deserve to feel supported and free, to feel beautiful and unapologetically yourself.
Because you are beautiful. Every woman is beautiful, in every stage of life. We know that every woman has something she wishes were different about herself—but we also believe that what you nurture, grows. When you embrace who you are, when you choose to love yourself just as you are, the world reflects that love back to you. And we are here to be part of that journey—to create lingerie that not only fits your body but embraces and celebrates it, just as you do.
You are unique. You are powerful. You are beautiful.
Perfectly normal beauty campaign
In 2024 we proudly presented our perfectly normal beauty campaign. It's time to change the perfect beauty ideal for once and for all. Together with seven beautiful, inspiring women (who are customers as well!), we visualized our idea of true beauty. Our goal: to normalize natural beauty together, while being truly confident with who we are. We hope customers can identify with the ladies and have a better understanding of how the lingerie will fit.